WHAT IS STAGING?
Home
Staging uses proven marketing and decorating techniques to
highlight the home’s strengths and create an inviting
environment that “feels like home” to potential buyers.
Staging also involves de-personalizing the home so that
potential buyers can picture themselves living there. Often
times, staging will include rearranging furniture and
removing clutter in order to provide an open, spacious feel.
Sometimes new accessories will be brought in to complete the
look of the home.
At
Cottage Couture Design, we use the “Feel Home” philosophy to
evaluate and stage homes:
1.
First
Impressions -
Room by room, we will walk through and take note of our
first impressions, what grabs us, what glares at us and what
gives us a feeling of home?
2.
Eliminating
Clutter -
The packing starts now as we pack away a good percentage of
everything in the room in order to create a more clean, open
and spacious feel.
3.
Emphasizing
the Positive – While Downplaying the Negative -
Finding your beautiful focal points, we will emphasize what
we love about the room and de-emphasize any negative aspects
of the rooms.
4.
Lighten
Up -
Focusing on lighting and color, we will make each room into
a bright, warm and inviting space that buyers can respond
to.
5.
Home
Buyers Appeal -
In order for a buyer to “feel home” they need not be
reminded of this being your home. We’ll depersonalize the
space while retaining the warmth and fun of photos.
6.
Odor
free/Cleaning/Repairs -
The dirty work speaks for itself but is many times
overlooked because you’ve lived here for so long. Let’s get
rid of the buyer’s mental “repair list” by doing it
ourselves.
7.
Modernizing
-
Updating your style and building simple accessories out of
what you already have to create clean lines and form. In
some cases, we’ll recommend purchases as valuable
“investments” in the staging process.
8.
Emotional
Connection Points -
Creating the “Wow Factor”. This is the fun part and is a
huge focus of our positioning strategy. We’ll show you how
to build in these subtleties in order to make the buyers
subconsciously desire to live here and “feel home”. The
“emotional connection points” are where marketing strategy
really comes into play.
|
